Head of
Growth

You'll work directly with the founders to build Highlight's growth engine and brand from the ground up, using a playbook learned from the best viral product launches: waitlists, creator-led drops, moments that spread on their own, adapted for fashion and AI.

Every look a user makes is shareable, so the product creates its own content. Your job is to turn that into a movement.

• Growth strategy end to end, with organic and community-led growth at the core.
• An influencer and creator program, from first seed creators to a scalable network of fashion voices who actually love the product.
• Launch moments built on what made the best viral launches work: hype, scarcity, social proof, timing.
• The brand: voice, visual identity, positioning and how Highlight shows up on TikTok, Instagram and beyond.
• Viral loops built into the product with the team: sharing, referrals, challenges, user-generated content.
• Paid UA when it's time to scale: channels, creative testing, budgets and ROAS.
• Analytics and attribution, so you always know what's working and why.
• Constantly putting new AI tools and capabilities to work, in content, creative, targeting and growth itself.

• Several years in growth for consumer apps, with organic or viral wins you can point to.
• Deep knowledge of the US market and its culture. You know what's trending, who's driving it and what makes US audiences tick.
• A strong network in, or deep understanding of, fashion, beauty or creator culture.
• AI-native. You use it daily, follow every release, and spot the growth opportunities each new tool opens up before anyone else.
• A sharp brand instinct. You know what makes people stop scrolling, and what makes them want to be part of something.
• Hands-on with paid UA and fluent in the metrics (CAC, retention, LTV, k-factor).
• Self-directed. You'll set the strategy and also send the DM to the creator yourself.